Today we would like to introduce you to a new versatile channel on the 360 platform which provides plenty of flexibility in displaying custom and personalized native in-app messages. The channel is called „Data Push“ and enables you to send JSON packages to your mobile... read more
Language targeting is getting as complex as it is important. Let’s state the obvious: in the US, English and Spanish are two languages to contend with. Indeed, many users in the US speak either one language or the other, and possibly both. Furthermore, in the... read more
User activation is of utmost priority to this classifieds heavyweight in the DACH region. Indeed the app of this classifieds service allows end users to find businesses they are looking for. And the classifieds service has a vested interest in having as many... read more
Don’t you think your CRM team should be able to assess the performance of your campaigns, in aggregate? We think so. To do so, all you’d need to do would be to exclude a small group of devices from all of your campaigns. The devices would never be targeted, by... read more
Sending one lone push notification is great. Sending a flow of messages, neatly tied together, like a push notification followed by an in-app message, is even better. 360dialog offers multi-channel messaging on steroids, and with 360dialog you can easily create... read more
Where did Aunt Emma disappear to? It is the early 1990s and I am around 6 years old. I don’t know it yet, but already then I’m witnessing an early version of conversational commerce. As always on Wednesday afternoons, I go do some groceries for my... read more
Android Wear 2.0, Google’s smartwatch OS, just got a big update. The improvements will not only benefit Android smartwatch users but app publishers as well. Think product owners and CRM teams. The use of smartwatches has really focused around fitness tracking, watch... read more
https://www.360dialog.com/wp-content/uploads/2016/12/christmas-video-2016.mp4 Yup, that’s right! All of us at 360dialog send you very warm wishes from the heart of Berlin. We hope this finds you, your colleagues, and your families well. Some of you... read more
Despite spending nearly every waking minute with our smartphones, there is still another screen that we can’t forget about. The desktop. Although mobile is still dominating with over 51% of time spent on smartphones, desktop is not far behind at 42% of media... read more
Today we are going to talk about how to execute, measure and learn from a standard use case with proven success: the Feature Reminder. What’s this? We implement this type of use case to explain key in-app features to new users (onboarding phase) or reminding... read more
With iOS 9, Apple introduced Universal Links, which have the potential to greatly impact your mobile business. Universal Links make regular “http://…” web URLs launch your app directly. What are Universal Links and how do they work? Universal Links... read more
With the release of iOS 9.2 on Dec. 8th, Apple has put an end to the era of deep linking as we know it. In the last few years, deep linking from email or web browsers into an app was based on so called URI schemas. Schemas are app-specific protocols, like... read more
As we discussed before, push messages have a much bigger impact on users than boost the open rate. If used correctly, they can not only succeed in getting the users to open the app after having being inactive for some time, but they also bring the customers... read more
With a month to go before Christmas, it is only appropriate to start looking at which role the smartphones will play in the hunt for the best present and how online retailers can offer their users a truly tailored experience. The team of Bronto has put together another... read more
Every time we implement our CRM platform for a client, we learn something new or we get new information about what works for users. It is a never ending learning process, really. And we do love reporting on it. Today we are reporting here on an insight we gained... read more
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