Official WhatsApp Business Solution Provider

WhatsApp Lead Generation – Ads that click to WhatsApp

Name: WhatsApp lead generation | Ads that click to WhatsApp
Uploaded: 2022-12-01T12:37:38+01:00
Description: Boost WhatsApp lead generation campaigns by Displaying ads that click to WhatsApp across Facebook and Instagram.

Boost WhatsApp lead generation campaigns by Displaying ads that click to WhatsApp across Facebook and Instagram.

Enable Lead Generation with 360dialog’s WhatsApp Business API
Can be integrated with WhatsApp Marketing automation
Full funnel tracking and measurement

Get Started with Ads that click to WhatsApp

Get Started

98%

open rate

98% open rate

45-60%

click rate

45-60% click rate

2B+

users

2B+ users

Generate WhatsApp leads with Facebook & Instagram ads

Enhance your WhatsApp lead generation strategy with ads that click to WhatsApp. 360dialog’s API solutions enable the following:

Integrating WhatsApp with CRM systems to manage leads
Automating WhatsApp responses and messaging campaigns
Measuring every step of the WhatsApp funnel
Improving click-to WhatsApp ads based on conversion data

Thousands of businesses around the world rely on 360dialog for Lead generation on WhatsApp

Optimize your click to WhatsApp ads for conversions

Test out multiple auto responses and personalized template messages to see which converts best.

Manual replies available with WhatsApp team Inbox*

Launch Your Campaign

Improve ROI with 360dialog’s measurement & attribution platform

360dialog’s WhatsApp campaign tracking and attribution enables you to track multiple events within WhatsApp, such as subscriptions, orders, and bookings.

Attribution & Tracking

Track the performance and conversion rate of multiple messages

Analytics

Analyze which auto-reply or template message performs best

Results Assessment

Optimize your campaign based on accurate WhatsApp data

*With the 360dialog platform, enterprises can track the performance of ads as well as the performance of WhatsApp messages or conversations.

Unlock the Full Potential of WhatsApp Lead Generation

Thanks to ads that click to WhatsApp, Businesses can now track the performance of WhatsApp messages and the engagement they generate.

Manage WhatsApp leads with ease
Track open rates and conversion rates
Optimize message flow for top engagement

Activate your WhatsApp Lead Generation strategy in 3 easy steps

With these short steps and in 24 hours or less, you can publish your Facebook & Instagram Ads that Click to WhatsApp with a fully automated lead generation and tracking system made by experts.

Start your journey with 360dialog.

Let’s get started!

Provide your business info on the form below so we can assist you with any questions or issues and personalize and adapt your automation and tracking settings.

Get Started

Create the WhatsApp Business API account.

You can sign-up for the WhatsApp Business API in 15 mins by following the steps in our documentation.

Build your ads on Facebook & Instagram.

After creating your account with 360dialog and getting access to the WhatsApp Business API key, you can build your Click to WhatsApp Ads by following a step-by-step guide and tips on best practices.

Go live and start generating leads on WhatsApp!

Funnel Measurement

Quick & Easy Setup

Enterprise Solution

Lead-Gen Automation

Launch your Facebook ads that click to WhatsApp today

Get access to 360dialog’s WhatsApp Business API solutions and start leveraging ads that click to WhatsApp with premium automation features!

Frequently Asked Questions

What are Ads that click to WhatsApp (CTWA)?

Ads that Click to WhatsApp (also referred to as CTWA or C2WA) are Facebook and Instagram ads with a WhatsApp call-to-action button. This enables advertisers to direct Facebook and Instagram traffic to their WhatsApp inboxes.

Read more about Ads that Click to WhatsApp here.

How to display a WhatsApp button on Facebook and Instagram ads?

To display a WhatsApp button on your Facebook and Instagram ads, you need:

● A WhatsApp Business API account with 360dialog
● Admin access to a Facebook page
● Access to Meta’s Ad Manager

You first need to add the WhatsApp number to your Facebook page through the page settings. That will enable you to select “Send a WhatsApp Message” or “Click to WhatsApp” (CTWA) as a call to action.

Read more about linking a WABA to a Facebook Page here.

How to set up a Click to WhatsApp (CTWA) ads campaign on Facebook?

The process is the same as setting up any other type of campaign on Facebook, with minor differences:

On the Ad Set level:
● Conversion location should be “Messaging apps”
● Ad type should be “Click to message”

On the Ad level:
● Call to action should be: Send WhatsApp message
● A message template should be created and selected
● Tracking can be set with UTM parameters

See the step by step guide to create a CTWA ad here.

How is the 360dialog platform different from Meta’s Ad Manager?

Businesses can use Meta’s Ad Manager to set up ad campaigns and track the performance of these ads with KPIs such as impressions, clicks, landing page views, website leads and results.

However, Meta cannot track data within WhatsApp or provide data on how a specific WhatsApp automation or template message is performing and if it needs further optimization. That can only be done through 360dialog’s WhatsApp campaign tracking and attribution platform.

How does 360dialog track WhatsApp data?

360dialog’s WhatsApp campaign tracking and attribution platform is based on the official WhatsApp API. The platform tracks pre-specified keywords within a conversation, capturing each event or conversion that took place.

For example, if a user sends you a message with the keyword “Subscribe to Newsletter” you can associate this message with an event that you can track and assign a conversion value to.

How does 360dialog’s platform work with Ads that Click to WhatsApp?

With 360dialog, you can use the WhatsApp Business API to drive more leads and sales from Ads that Click to WhatsApp on Facebook and Instagram.

And with 360dialog’s WhatsApp campaign tracking and attribution platform, you can track the performance of template messages that you set up through your click to WhatsApp ads and associate keywords with specific events and/or conversions.

Explore the Benefits of WhatsApp API

Relevant and convenient services via the WhatsApp Business API with an official WhatsApp Enterprise Account

Official API by WhatsApp for sustainable growth

Your data hosted by a verified channel partner

GDPR-compliant data hosting

Secure end2end messaging

Direct access to the global WhatsApp team

Solutions

WhatsApp Business API

WhatsApp Newsletter Software

Ads that click to WhatsApp / Lead Gen

WhatsApp Analytics, Tracking & Retargeting

WhatsApp Team Inbox

Integrations

WhatsApp for CRM

Free Chat Button

Resources

WhatsApp API

User Documentation

FAQ

Partner Documentation

Contact us

Partner Updates

Deutsch

Français

Italiano

Português

Español

Nederlands

Русский

简体中文

Indonesia

العربية