360Dialog Blog
What we’ve learned from helping thousands of businesses get WhatsApp right.
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WhatsApp Zapier Integration: Connect Your Business Number to 9,000+ Apps
360Dialog has a native app in Zapier’s directory (version 1.3.0) that connects a WhatsApp Business API number to 9,000+ apps without code. The app supports one instant trigger (New Inbound Message) and three messaging actions (Send Text Message, Send Template Message, Send Media Message). A team pastes its API key from the 360Dialog Hub into…
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Meta Business Agent Eligibility: Excluded Verticals, Number Conditions, and How to Check
Meta Business Agent is available to any WhatsApp Cloud API number that meets six conditions simultaneously: supported vertical, Cloud API management, good standing, eligible country, business trust and verification, and no conflicting messaging product. Seven verticals are excluded: finance, government, health, alcohol, gambling, over-the-counter drugs, and matrimony services. The eligibility endpoint returns a single boolean,…
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WhatsApp Automation: How to Connect Your Business Number to Any Tool
Automating WhatsApp means connecting a business phone number to the tools that already run the operation, so messages go out when an event fires, not when someone remembers to type one. That connection runs on the WhatsApp Business API, which is the programmatic layer Meta provides for sending and receiving messages at scale. The API…
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Who Bills You for Meta Business Agent Messages, and Why It’s Not Your BSP
Meta bills every business directly for Meta Business Agent messages, including businesses whose WhatsApp number is managed through a Business Solution Provider (BSP), at $2.00 per 1 million tokens. The charge took effect on August 1, 2026 at 12pm PT, and the invoice comes from Meta against a credit line held in the business’s own…
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Meta Business Agent: The Complete Guide for WhatsApp API Users
Meta Business Agent is an enterprise AI agent that answers WhatsApp customers in the business’s own voice, using the business’s knowledge and connected systems, on numbers managed through the Cloud API. That includes numbers managed through a Business Solution Provider (BSP) or Embedded Signup. Meta launched the platform on July 1, 2026 and began charging…
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WhatsApp Business API Pricing: Why “Markup on Messages” Often Costs You More
When you’re choosing a WhatsApp Business Solution Provider (BSP), the pricing page rarely tells the whole story. Every provider in this market builds on the same official WhatsApp rate cards – the real differences come from where each one layers its margin on top: a fixed subscription, a markup on templates, a markup on service…
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How to Get Your First WhatsApp Business Account Approved
A WhatsApp Business Account (WABA) is the Meta-owned object that gives you programmatic access to the WhatsApp Business Platform. Without an approved WABA, you cannot send a single message through the API. Approval is not one decision. It is four separate reviews: The WABA approval process is really those four reviews stacked together, each with…
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Meta Business Agent Is Here – And 360Dialog Is Your Partner to Get There Without the Guesswork
WhatsApp is getting an AI upgrade. Meta Business Agent (MBA) is Meta’s new enterprise AI agent that talks to your customers directly on WhatsApp, in your brand’s voice, answering from your own knowledge, taking actions in your systems through connectors, and handing off to your app or a human when it needs to. Once enabled,…
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EU-Hosted WhatsApp: What GDPR Actually Means for Your BSP in 2026
For years, choosing a WhatsApp provider was mostly a messaging decision. In 2026, it has turned into a data-protection one. Legal, procurement, and security teams across Europe are asking harder questions about where customer conversations are processed and stored, and who can reach that data. For banks, insurers, hospitals, public bodies, and SaaS platforms handling…
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WhatsApp usernames: here’s what it actually means for your business (2026)
LIVE ARTICLE – REGULARLY UPDATED. Meta is rolling out usernames in phases throughout 2026. We update this page every time new information is officially confirmed. Last updated: July 2026. Meta is rolling out WhatsApp usernames throughout 2026. This article covers what that means for your systems, your customers, and what you need to do TL;DR:…
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