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WhatsApp Cloud API or Business API

WhatsApp Cloud API or Business API

Following the recent release of the Cloud API, businesses looking to leverage their WhatsApp communication can choose between the Сloud API and WhatsApp Business API, making it a bit tricky for those who are unfamiliar with the WhatsApp ecosystem to make a choice.
WhatsApp Business Solution Providers

WhatsApp Business Solution Providers

Companies looking to access the WhatsApp Business API from Meta must go through Meta’s Partners or Business Solution Providers (BSPs). Currently, there are a lot of players in the market with different pricing packages and API solutions to choose from. And while some BSPs focus on adding the WhatsApp API to their omnichannel messaging packages,…