Users expect Messaging in customer service

The reach of WhatsApp with 1.5 billion users reflects the enormous potential of the channel. The WhatsApp Business API, with its huge reach, offers so much more! Therefore, in the context of this blog post, we would like to point out a few application examples along...

Data Push – Customize Your User’s Experience

Today we would like to introduce you to a new versatile channel on the 360 platform which provides plenty of flexibility in displaying custom and personalized native in-app messages. The channel is called „Data Push“ and enables you to send JSON packages to your mobile...

Onboarding beyond Overlay Onboarding

I already discussed the effectiveness of onboarding overlays in a previous blog post. Yet there is more to onboarding than overlays! Today, I would like to talk about another approach to user onboarding which goes beyond the simple use of overlays. The challenge With...

Lapsed users are never lost

Here at 360dialog we have seen again and again in our day-to-day experience working with customers that healthy numbers of users entering a well-conceived funnel might not equal satisfactory conversion rates. While I have personally seen many iterations of this...

Smart Deeplinking increases m-commerce revenue

Email marketing is one of the key marketing channels and conversion driver in E-Commerce. In the last 12 months there has been a very intensive development in the direction of “Mobile”, which is now reflected very significantly in the opening rates: the...