WhatsApp Analytics & Performance Marketing Software for WhatsApp
360dialog provides a full WhatsApp funnel tracking & retargeting software that combines chat & messaging data and digital signals from web, apps & offline sources to measure campaign performance & ROI.
Higher ROI / ROAS with WhatsApp Analytics
360dialog’s WhatsApp Analytics Software is available:
✔ For all businesses who want to succeed with WhatsApp Marketing
✔ For ISVs / Resellers agnostic to their BSP
✔ Via API and through 360dialog’s frontend dashboard
Facebook & Instagram Ads
Fully integrated with
Ads that click to WhatsApp
Understand what happens after users click on your WhatsApp ad, and track sessions, events and conversions on WhatsApp.
Find prospects with Meta Ads Targeting:
• Age and Gender
• Geographic Location
• Custom / Lookalike audiences
Engage audiences via multiple ad formats like carousels, videos, images, or Instagram Stories.
Omnichannel Attribution
Identify the top converting source
Businesses can also track conversations originated from other sources and attribute WhatsApp conversions to:
Organic:
• Client-owned web (WA.ME links)
• App links
• QR codes on packaging
• QR codes on in-store displays
Paid:
• Other web ads
• Print ads
• Outdoor ads like QR codes on billboards
• QR codes on printed leaflets
• Email blasts (WA.ME links)
WhatsApp Analytics with full funnel tracking from Acquisition, Retargeting to Conversion
How does it work?
360dialog’s WhatsApp Analytics, Measurements and Signals Platform combines a powerful analytics tool with a marketing automation engine to drive conversions and ROAS. Businesses can track and identify the best-performing ads and sources of conversions, target or retarget audiences, optimize promotional and remarketing messages.
Businesses using the WhatsApp API can analyze & optimize their WhatsApp messaging flow. Refine product options by tracking:
• Start of a WhatsApp session + source of the session
• User engagement based on keywords and interactions
• Frequency of keywords and options that users pick
Options selected in a WhatsApp chat and their frequency can be shown as metrics within the WhatsApp analytics software dashboard.
• Gain target audience insights
• Enhance WhatsApp conversations
• Optimize targeting for Ads that Click to WhatsApp
360dialog’s WhatsApp Analytics can track where in the conversation users stopped replying. This can help businesses:
• Improve message flow
• Rephrase or remove contentious messages
• Identify contacts for retargeting via WhatsApp
WhatsApp conversion tracking within conversations is available in regions where Payments on Platform is enabled.
360dialog’s WhatsApp Analytics can attribute WhatsApp conversions to the right campaign through a combination of phone numbers and User IDs.
Why choose 360dialog?
Fastest enterprise setup
Marketing Experts
Enterprise Solution
Low setup fee
Trusted by Leading Brands
Success Story
Funnel tracking for ads that click to WhatsApp
Vodafone Qatar implemented a successful campaign that generated 5000 new leads through Facebook and Instagram ads that click to WhatsApp.
As a result, the company allocated a distinct annual media budget for ads that click to WhatsApp.
Get access to 360dialog’s marketing solutions and start leveraging full funnel tracking on WhatsApp!
Explore the Benefits of WhatsApp API
Relevant and convenient services via the WhatsApp Business API with an official WhatsApp Enterprise Account
Official API by WhatsApp for sustainable growth
Your data hosted by a verified channel partner
GDPR-compliant data hosting
Secure end2end messaging
Direct access to the global WhatsApp team