From setup to measurement in three steps
1
Connect your WhatsApp setup
Add 360Pilot to your current WhatsApp provider with no migration and no code changes. 360Pilot connects to your existing infrastructure and starts collecting performance data.
2
Funnels are detected automatically
360Pilot reads your WhatsApp conversation flows and turns them into measurable funnels within 24 hours. Customize them or build your own when you need more control.
3
Measure what matters
See which campaigns, ads, and channels drive conversions. Compare CPA, conversion rates, and funnel performance in one view, with data refreshed every 15 minutes.
Connect every step from ad click to conversion
Standard WhatsApp reporting shows conversations started and messages delivered. It does not show which of those conversations led to a sale, a qualified lead, or an abandoned journey.
360Pilot connects the full path: ad impression, click, WhatsApp conversation, and conversion event. You see which campaigns produce results, where customers drop off, and how your performance compares to funnel benchmarks for your industry and region.
Track Click-to-WhatsApp ads from campaign to ad set to ad
Follow customers from first message through conversion
Compare organic flows, Click-to-WhatsApp ads, and outbound messages in one view
Identify high-cost, low-conversion journeys and focus budget on what converts
Benchmark your results by region, market, and use case
Knowing how your funnel compares to similar businesses is what makes the data actionable. 360Pilot benchmarks your WhatsApp performance against aggregated, anonymized data from campaigns running in your region and market, segmented by use case.
Lead acquisition
Non-technical teams already on Zapier
Sale
Self-hosted teams who want full control
Subscription
Cost per subscriber, opt-in conversion rate, subscriber retention after first campaign
Appointment
Cost per booking, booking conversion rate, no-show rate for WhatsApp-confirmed appointments
Need managed campaigns?
Performance Messaging combines 360Pilot analytics with dedicated campaign strategy, creative, and optimization. Choose it when you need a team to run your WhatsApp campaigns, not just measure them.
Start with Performance Messaging
Where a shared inbox earns its place
Clinics and practices
Front desk staff work one number, so appointment requests, rescheduling and results questions land in the same queue and get assigned to whoever is on shift
Online stores
Your team answers pre-sale and delivery questions by hand while automated cart recovery and order updates run on the same number
Service businesses
Quotes, site visits and follow-ups stay tagged by stage, so the person picking up a conversation can see where the job stands
Trusted by 100,000+ businesses automating WhatsApp
Success story
ALDI France cut WhatsApp acquisition costs by 66%
Three campaign iterations reduced cost per subscriber by 66% and achieved a 4.3% conversion rate, more than double the retail industry benchmark.
See case studies
"WhatsApp was already driving conversations for us, but we lacked visibility into what was actually converting. With full-funnel measurement and journey testing, we were able to identify the highest-performing path, reduce friction, and significantly improve the efficiency of our qualified loan acquisition."
Thamer Abdulaziz Almuhaysin
Acting Marketing & Communication Director at Tamam
Pricing that scales with your WhatsApp spend
360Pilot pricing is based on your Monthly WhatsApp Spend, which includes Click-to-WhatsApp advertising spend and paid-message spend. Your monthly fee scales with the campaign and conversation data that 360Pilot processes.
€0 to €10,000
€50
€10,001 to €25,000
€150
€25,001 to €50,000
€300
€50,001 or more
1% of Monthly WhatsApp Spend
EU companies: enter your VAT ID during payment setup to remove 19% VAT from your invoice.
No setup fee
Billed monthly
Cancel with 30 days notice
Compatible with any WhatsApp provider
Frequently asked questions
How do I get started?
Select "Join early access" and tell us about your current WhatsApp setup and measurement goals. Our team will guide you through onboarding.
See the Partner Platform
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Does 360Pilot work with other WhatsApp providers?
Yes. You can add 360Pilot to your current setup and start measuring performance without switching providers.
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What does 360Pilot measure?
360Pilot measures WhatsApp performance from entry point to conversion. You can track conversations started, conversions, conversion rate, CPA, ad spend, average journey length, and funnel performance. When relevant data sources are connected, you can also measure revenue, ROAS, CAC, and LTV.
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How do benchmarks work?
360Pilot compares your funnel metrics against aggregated, anonymized data from campaigns in your region and market. Benchmarks are segmented by use case (lead acquisition, sale, subscription, appointment) so you compare against campaigns with the same objective. The dataset updates continuously.
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Do I have to build funnels manually?
No. 360Pilot automatically detects WhatsApp journeys and creates funnels from conversation data. You can customize an automatically detected funnel or build your own when you need more control.
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How quickly will I see data?
Once onboarding is complete and your connections are active, performance data refreshes every 15 minutes. Automatically detected funnels are typically available within 24 hours.
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Can agencies use 360Pilot?
Yes. Agencies can use 360Pilot to optimize campaign performance, demonstrate results, and bring clearer performance data into client reporting. 360Pilot works with any WhatsApp provider, so clients do not need to migrate their current setup.
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What does it cost?
Pricing starts at €50 per month and scales with your Monthly WhatsApp Spend. There is no setup fee, billing is monthly, and you can cancel with 30 days notice. See the pricing table above for the full breakdown.
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