Introducing In-App Messages

  As a modern mobile marketer, you have plenty of different communication channels at your disposal, each with its own strengths and weaknesses. You have probably used Email before and you must have heard already about the surprising effects of push notifications....

Introducing Push Notifications

  DEFINITION If you have a smartphone you are probably familiar with push notifications, those short-copied, attention-grabbing messages that pop up on your lock screen to provide you with a piece of information. Push notifications are sent by the apps you have...

Drive and measure mobile engagement: a sample use case

Today we are going to talk about how to execute, measure and learn from a standard use case with proven success: the Feature Reminder. What’s this? We implement this type of use case to explain key in-appĀ features to new users (onboarding phase) or reminding...