Introducing In-App Messages

  As a modern mobile marketer, you have plenty of different communication channels at your disposal, each with its own strengths and weaknesses. You have probably used Email before and you must have heard already about the surprising effects of push notifications....

A Quick Intro to iOS Universal Links

With iOS 9, Apple introduced Universal Links, which have the potential to greatly impact your mobile business. Universal Links make regular “http://…” web URLs launch your app directly. What are Universal Links and how do they work? Universal Links...

Apple changes the deep linking game

With the release of iOS 9.2 on Dec. 8th, Apple has put an end to the era of deep linking as we know it. In the last few years, deep linking from email or web browsers into an app was based on so called URI schemas. Schemas are app-specific protocols, like...

Smart Deeplinking increases m-commerce revenue

Email marketing is one of the key marketing channels and conversion driver in E-Commerce. In the last 12 months there has been a very intensive development in the direction of “Mobile”, which is now reflected very significantly in the opening rates: the...