I already discussed the effectiveness of onboarding overlays in a previous blog post. Yet there is more to onboarding than overlays!
Today, I would like to talk about another approach to user onboarding which goes beyond the simple use of overlays.
With one of our clients we set up a dialog chain for the first 5 days after installation. In detail, the first setup included a notification on day 1, day 3 and day 5 where we explicitly focused on promoting the top features of the app.
The response from new users was unequivocally positive: the users seemed very keen to learn more about the features as the quick raise in click rates (up to 20%) documented. Even with no time optimization (the importance of which we have discussed in a previous post) we saw a retention rate increase of +100% within a few days.
As the testing period of a push message based on-boarding is still running we will be more than happy to share further insights with one of our next blog posts.
The take-away lesson
The take-away lesson of this challenge was: think onboarding beyond the ‘standard’ overlay onboarding! We have seen that the initial on-boarding overlay can be successfully complemented by push messages to let your users know more about all your unique features and love your app even more.