Introducing Web Push Notifications

  DEFINITION Web Push Notifications are clickable messages that pop up on your desktop or mobile screen and encourage you to take action on something. They work very similarly to mobile push notifications with the main difference that Web Push Notifications are...

Introducing Rich Push Notifications

  Boost your engagement and drive more conversions by creating meaningful and memorable experiences for your customers with the power of Rich Push. If you have already measured the benefits from the use of a simple text message, imagine what an image, video or...

Language targeting: advanced language settings

  Language targeting is getting as complex as it is important. Let’s state the obvious: in the US, English and Spanish are two languages to contend with. Indeed, many users in the US speak either one language or the other, and possibly both. Furthermore, in the...

Apple changes the deep linking game

With the release of iOS 9.2 on Dec. 8th, Apple has put an end to the era of deep linking as we know it. In the last few years, deep linking from email or web browsers into an app was based on so called URI schemas. Schemas are app-specific protocols, like...

A push message can go a long way

As we discussed before, push messages have a much bigger impact on users than boost the open rate. If used correctly, they can not only succeed in getting the users to open the app after having being inactive for some time, but they also bring the customers...