360dialog joins the censhare family!

We are thrilled to announce that censhare AG, a leading Digital Experience Platform vendor, has acquired a majority investment stake in our company in order to bring to the market an exciting, new, integrated solution addressing the challenges brands face in the next wave of digital disruption.

With top clients like Kohl’s, Jaguar Landrover, Dyson, Rewe, Migros and Vitra using their Universal Smart Content Management platform, Munich based censhare understands, as we do, the challenges of the contemporary marketer and the need to engage consumers, in the micro-moment. This investment complements our Mobile Engagement Automation Platform for Real-time Customer Interaction Solutions, formalizing a collaboration that has been happening for some time.

This is an exciting moment in the continued execution of our corporate strategy to provide innovative solutions that enable our clients to connect with their customers in their moment” Dieter Reichert, CEO and co-founder of censhare AG commented. “We are not just acquiring technology, but we believe in the collaboration of unique people and we are welcoming a talented group of like-minded colleagues that will accelerate our growth and enrich our research and development in this critical area for our clients”.

360dialog is going to accelerate censhare’s capabilities in omnichannel customer engagement, specifically in mobile, where a high proportion of today’s consumer conversations are happening, not just in marketing, but as an essential customer service channel.

The acquisition will create a combined company with close to 400 people, offices across Europe and North America, with revenues approaching €35m. 360dialog will retain its headquarters in Berlin and remain as an independent subsidiary within the (Censhare) group.

360dialog´s passion has always been to enable meaningful 1-1 conversations between brands and consumers in any business moment and across the entire customer lifecycle, Roland Siebert, our founder and CEO, stated. The combination of smart, personalized content and real-time, highly contextualized consumer communication on the digital channel of their choosing, truly fulfills our vision”.

 

About censhare

censhare is a Universal, Smart Content Management software vendor that supplies a content and marketing platform to global brands such as Dyson, Jaguar Land Rover, Kohls and Hearst Magazines that has enabled their digital transformation to provide multi-channel, multi-language, personalized communication to their audiences.